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PIA Press Release
2007/09/19

San Miguel Pure foods introduces Outbox franchisee

by Prix D Banzon

Davao City (19 September) -- This city again is the place for a new investment in food business spearheaded by San Miguel Pure Foods as its first franchisee in Mindanao was formally introduced to the market yesterday.

Necel Jean N. Marquez, head of San Miguel Pure Foods retail business cluster in Mindanao said the OutBox made its way first to the food court of Ateneo de Davao University at the Jacinto Campus in Davao City.

"This is the first in Mindanao this year of which nine more will be coming this year, opening in different parts of the island and another set of 10 establishments in 2008," she said.

She said with an investment of P150,000 it carries an inventory of 100 boxes and a supply of collaterals and the cart plus free training of workers in the presence of the operator and continuing monitoring of the operation.

Marquez however stressed that would be franchisee must first come up with the letter of intent and its proposal. She said they need to validate the submitted project and once feasibility that would be the time that it gets approval.

"We need to do actual foot count in the proposed area," she said.

She said normally they target 10 to 15 percent of the actual count as basis for their target sales.

The OutBox in Ateneo is franchised to Daisy C. Adle who according to Marquez is optimistic it could meet return of investment within six months.

Adle said she is hopeful the new business would hit saying they never expected to go beyond their projected number on its third day of operation.

Marquez said people really are looking for new things and because of the changing pace of lifestyle among Dabawenyos the fast food business is really moving.

The OutBox is also present in Dumaguete City in the Visayas and the bulk of its stores in Manila with 30 outlets.

She said their guarantee to their consumers is the freshness of the product as well as safe and clean preparation aside from its "fast and hot meal to go". (PIA XI) [top]

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