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PIA Press Release

9th Likha ng Central Luzon underway

by Eloisa P. Galang

San Fernando City, Pampanga (10 October) -- On its ninth year, the Likha ng Central Luzon Trade Fair shall endeavor to prove once more its being a most effective venue in promoting the products of the region to institutional buyers and exporters based in Metro Manila when it holds the 9th Likha on October 3 to 7 at the Megatrade Hall 3, SM Megamall in Mandaluyong City.

This trade promotion activity jointly sponsored by the Department of Trade and Industry (DTI) 3, Philexport 3 and the Regional Development Council has for its theme "Natatanging Produkto, Ipagmalaki sa Buong Mundo".

Regional Director Blesila Lantayona of DTI said that this year's theme is an apt description of the special setting given to the region's One Town, One Product (OTOP) during the trade fair.

"OTOP is a priority program of the government where the collaborative efforts of the local government units (LGUs), national government agencies (NGAs) and the small and medium enterprises (SMEs) have resulted to the production of competitive products in the different towns and cities of the region."

She added that model OTOPs of the seven provinces are sabutan hats and bags for Autora; processed fish for Bataan, specialized garments for Bulacan, footwear for Nueva Ecija, lanterns for Pampanga, crocheted products for Tarlac and sweet potato for Zambales.

Officers of the RDC said that making local SMEs more competitive in the marketplace would benefit the region's economy and its people in terms of creation of more business opportunities and employment.

Regional Director Remigio Mercado of the National Economic and Development Authority (NEDA) and concurrent vice chairman of the RDC said that SMEs are the principal generators of business activities in the countryside and making them more competitive would mean more opportunity for creating better quality products and improving market acceptability of their products.

A total of 132 SMEs from the region's seven provinces will participate in the trade fair and they come from the various sectors of food (fresh and processed), 52 exhibitors; giftware and holiday décor, 36; wearables (fashion accessories, leather goods, footwear, garments and bags), 24; furniture and home furnishings, 17; and others (aroma Anao, Pervil magic cream and Tourism of Bulacan), 3.

Apart from the OTOP showcase, highlights of the fair include individual booth design

competition for various categories and awarding of the top three sellers in last year's Likha trade fair. (PIA-Pampanga) [top]

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