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PIA Press Release
2008/03/05

Dr. Vicki Belo to open shop in Davao

by Prix D Banzon

Davao City (5 March) -- A prominent cosmetic dermatologist is coming to Davao City within this year to set up its first branch in Mindanao.

Martin T. Joquino II, distributor manager of intelligent Skin Care, Inc. said Dr. Vicki Belo saw the potentials of Davao and Mindanao hence considering setting up a Belo Medical Clinic here.

"Belo was encouraged to come down to the South as a good number of her clients in Manila come from the cities of Davao, General Santos and Tagum." According to Joquino.

"These clients flew to Manila for a regular visit to my clinic," Joquino quoted Belo.

Joquino's company is the consumer company of Belo Essentials that is an affiliate of the Belo Medical Group.

Joquino revealed that the Belo Essential Products was well received by the people of Mindanao saying that the island came next to Luzon. He said people in Davao and Mindanao tend to be more skin care conscious than those from the Visayas.

The reason why Joquino's group had to move around is to show to other clients of brand's presence in the market.

The Belo Essential skin care line of products is distributed in select supermarket and department stores.

The products are clinically tested and scientifically developed and these products are for the premium mass market with a brand that carries the credibility and expertise of Dr. Vicki Belo, he said.

Considering that similar skin care producers are doing well in the BIMP EAGA market, Joquino who was advised by RDC chair Vicente Lao said they will also look at this market where many Indonesian and Malaysian women had high demand for skin care products.

Lao told Joquino that they should consider this market the fact that the demand is still high. (PIA) [top]

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