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PIA Press Release
2009/10/12

Seminar highlights value of product displays in supermarkets and trade fairs

San Jose, Antique (12 October) -- "Putting up an excellent display of products in stores, supermarkets, trade fairs and expositions does not only make the store organize but also attract more buyers and eventually increase sales," were the statements of Professor Leonardo C. Rosete of the University of the Philippines, resource person during the Seminar on Retail and Visual Merchandizing.

Rosete emphasized that excellent display of goods makes it easy for the shoppers to look for their desired products thus making the store, orderly and easy to shop. Convenient and easy to shop stores don't only give delight to shoppers but also attract more customers.

During trade fairs and expositions where traders have to make the best use of the space and time allotted for the display in order to maximize income, traders have to be good in product display and keep updated with visual merchandizing trends.

The Retail and Visual merchandizing seminar provided the participants with knowledge and skills in actual display and presentation of products and goods which was later critique by Prof. Rosete to ensure they go with the latest merchandizing trends.

Among the latest trends in merchandizing are personal marketing , expertise marketing, success driven marketing, relationship marketing, network marketing, image marketing and online marketing.

Rosete also discussed topics on physical arrangement, product dressing, and effective communication of ideas using lighting effects, graphics and multi-media and other visual merchandizing techniques.

Lynna Joy B. Cardinal, Trade and Industry Development Specialist of Department of Trade and Industry said that the training is in response to the need of the participants who are engaged in retail trade as well as other MSMEs who participate in trade fairs.

DTI encouraged the local businesses to be more creative in visual merchandizing and make improvements in some aspects of retail strategies. (DTI/PIA) [top]

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