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PIA Press Release
2009/12/05

Apayao producers open new markets in cities

Luna, Apayao (5 December) -- Local producers here open new markets of their products and are expanding their businesses in partnership with big firms in other provinces and cities.

According to Francis Pacio of the Department of Trade and Industry (DTI), Apayao Provincial Office, under the One Town, One Product (OTOP) program of DTI, entrepreneurs participated in several trade fairs to establish contacts with export facilitating bureaus and for possible sub-contracting ventures.

"Furniture producers in Apayao remain as local suppliers when they can compete to become exporters", Pacio said adding that designs of their products are of international quality, but the problem is limited market outlet.

Handicraft producers were introduced to the Community Crafts Association of the Philippines and other Manila-based consolidators where in-house product development sessions were conducted.

"This marketing strategy under OTOP including visiting handicraft showrooms and selling points around Metro Manila gained positive results since it generated orders from these institutions", Pacio said.

"Presently, entrepreneurs of these small-medium enterprises in Apayao province are perfecting their designs and packaging book orders for their shipment to Manila", he said.

Pacio informed that they are lobbying with concerned agencies the grant of transport permits for their products.

To further increase their market base, the furniture producers underwent a Product Development Clinic with designers from Design Center of the Philippines held at Calanasan.

This joint undertaking of the DTI, the Provincial Government of Apayao and the furniture group serves as their pro-dev for the IMPAKABSAT trade fair.

Meanwhile, DTI-Apayao under its Market Development Fund this year conducted two market benchmarking; facilitated or attended seven trade fairs. (PIA) [top]

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