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PIA Press Release
2009/12/05

Prices of Noche Buena items atone with DTI SRP

by L. Lopez

Tabuk, Kalinga (5 December) -- Groceries here keep prices of noche buena items within the suggested retail price (SRP) of the Department of Trade and Industry (DTI), as gathered in the recent monitoring conducted by the DTI provincial office.

DTI last week released the SRPs of noche buena products following the trend in price hikes during the Christmas season.

Josephine Daliyong of DTI-Kalinga said except for few items, almost all buena noche products which include ham, spaghetti pasta, salad and elbow macaroni, fruit cocktail, cheese, all-purpose cream, mayonnaise, spaghetti and tomato sauce have prices falling within the issued SRP.

The monitoring team, however, found out slight mark-up on certain items but later accepted justifications from retailers who explained of regular market factors causing price adjustment.

Not all companies can afford to deliver their products to the province, that is why products pass through middle traders and this causes add-on in the price, grocery owners said.

Suppliers of grocery products to Kalinga mostly come from nearby provinces of Cagayan and Isabela.

Daliyong explained why prices of certain items vary but just up to P0.50 centavo margins.

She attributed other market factors like increase in demand of these products at this season that may have affected the prices.

From business experience, no seller could take advantage for higher profit by offering high price, lest nobody patronizes his products, Daliyong said.

With free competition out in the market, sellers compete instead in offering low prizes, which is advantageous to consumers, she said. (PIA-Kalinga) [top]

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