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PIA Press Release
2010/01/13

Broadcast media joins kidney disease prevention training

By Mai Gevera

Davao City (13 January) -- Broadcasters from selected regions in the country are the latest partners of the Renal Disease Control Program (REDCOP) as they underwent training on the Broadcasters' Manual on the Prevention of Kidney Disease.

REDCOP Program Manager Remedios de Belen-Uriarte said that tapping broadcasters as partners in the advocacy would be a big help to the entire program especially that REDCOP targets to inform, educate, and communicate prevention and control of the kidney disease.

"We are just starting to pilot few broadcasters from selected regions but the long-term plan is making it a full-blast partnership by orienting broadcasters on relevant topics of kidney disease such that they can correctly deliver information to the public using the radio as medium," she said.

During the training, the participants developed action plans for the effective and efficient implementation and utilization of the Broadcasters' Manual.

The Philippine Information Agency regional offices were tasked to handle the monitoring of the programs listed in the action plans while some of the members of the Kapisanan ng mga Brodkasters ng Pilipinas (KBP) committed to include renal disease control in their respective radio programs.

REDCOP continues to advocate for kidney disease prevention as renal disease ranks 6th among the 10 leading causes of mortality.

Data as of 2007 showed that there are about 10,644 incidence rate of end stage renal disease in the Philippines with a population of 88.7 million. The same number of new ESRD patients will be requiring renal replacement therapy.

Of the 7,589 ESRD patients who started dialysis, only 669 underwent transplant. Most patients with ESRD cannot afford the cost of RRT.

The transplant cost ranges from half to one million pesos which excludes expenses for laboratory and medicines. (PIA XI) [top]

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