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PIA Press Release

DTI 11 consults with private sector to improve services

Davao City (17 February) -- The Department of Trade and Industry (DTI) 11 conducted a consultation with the private sector stakeholders last February 11 in its office as it aims to improve its delivery of services to its clients.

DTI 11 Regional Director Marizon S. Loreto said the convergence, which was attended by representatives from the exporters' group, retail company, chamber of commerce, information and communications technology (ICT) sector, and media, was a platform where exchange of valuable ideas was made.

"Through it, the DTI can gather constructive feedback since we asked from our partners their thoughts on how we've been performing as well as their expectations from us for 2010. We really wanted to find out whether what we've been doing really have impact on them," she said.

Loreto added that with the organization's continued quest to be the people's agency of choice, it is very important to consider the private sector's opinions. Aside from the regular programs, DTI 11 also implemented innovative strategies such as the Export Pathways Program (EPP), Industry Clustering, One Town One Product, among others.

During the said consultation, Alex Pobre of the Philippine Exporters' Confederation, Incorporated (PhilExport) in Davao said that the DTI 11's performance can outright be measured in terms of its contribution in maintaining the region's very favorable balance of trade.

"It was US$205.8 million in 2008 (referring to the balance of trade of Davao Region) and I am optimistic that this figure increased in 2009. Promoting our products in the world market is a key result area that is not easy in the face of the lingering global financial crisis and the highly-competitive nature of the foreign market," Pobre said.

In a scale of one to 10 with 10 as excellent, the PhilExport-Davao, Pobre said, gives DTI 11 a rating of 8. This means that DTI 11 still has a room for improvement. He cited the revitalization of the organization's investment arm - the National Economic and Research Assistance Center (NERBAC). This is also what Robert Quinto, Davao City Chamber of Commerce and Industry, Incorporated (DCCCII) president, said.

"NERBAC may try targeting the OFWs, Pinays who have married foreigners, and even the young vibrant people who have lots of bright ideas as investors," Quinto said.

Meanwhile, Althea Lucas and Paricio Te Jr. of the NCCC Group of Companies asked DTI 11 to be their constant partner in educating small retailers (sari-sari store owners) in conducting seminars like running a small business and simple book keeping.

Edwin Maraņon of the ICT Davao, on the other hand, assured DTI 11 that his group will help in mentoring potential ICT associations in the provinces.

"We can mentor them and shared with them our best practices so that they will grow and be able to help in attracting ICT business into their areas," Maraņon said.

After hearing all the inputs from the first four speakers, Joel Escovilla, a media practitioner, suggested that DTI 11 should maximize the use of social media in promoting its programs and projects.

"The social media, which is the internet, will not replace the traditional media (radio, TV, newspaper). Rather, it will just supplement it," Escovilla explained.

With all the inputs, Loreto accepted the challenge to further develop the present programs and projects of DTI 11. "We will even make some innovations for us to provide tailor-fit initiatives to our varied clients," Loreto concluded. (dti11/jmm) [top]

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