Presidential Communications Operations Office



  PIA Bldg, Visayas Ave, Diliman, Quezon City, Philippines
  Sunday, 3 July 2022 News Before 1 Feb 2012. Click for Latest
Web PIA  
 
home
 
about
 
fotos
 
info
 
links
 
ncrr01carr02r03calmimr05r06r07r08r09r10r11r12r13
 << July 2022 >> 
S M T W T F S
1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30
31
Special News Editions:
English.Tagalog.Cebuano
Ilocano.Waray.Hiligaynon
Pangasinan.Other
PIA Specials:
NEW! Cabinet Officials
Jobs.Slides.Specials.Ads. Events.ASEAN.Multimedia
Visitors since 15 Feb 2011:
PIA News Archive:
English.Tagalog.Cebuano
Waray.Hiligaynon.Ilocano
Pangasinan.All
PIA Archive News Reader

PIA Press Release
2006/11/24

Feature: Breastfeeding campaign not a lonely battle

Quezon City (24 November) -- THE Philippine government's campaign against giant milk formula companies is anything but a lonesome battle.

Around 50 nongovernment organizations have banded together into a nationwide coalition to help promote breastfeeding and implement the revised implementing rules and regulations of the new Milk Code.

Together, the alliance dubbed "People of the Philippines to Protect Breast Feeding" boasts of 5,000 individuals committed to campaigning against multinational infant formula companies, according to convener Ines Fernandez.

"We're sick and tired of the promotional gimmicks of these companies," she told the Inquirer by phone Wednesday. "We are all being fooled."

The establishment of the coalition was a welcome development for the government which recently stood firm on implementing Executive Order No. 51 or the Milk Code -- at least on paper.

In a letter, Health Secretary Francisco Duque III sought to correct supposed misimpressions by the Chamber of Commerce of the United States of America on the Milk Code.

He told chamber president Thomas Donahue that the revised IRR of the executive order sought to regulate milk formula advertising up to 24 months or two years -- not three years as Donahue had claimed in a letter to President Gloria Macapagal-Arroyo.

Duque also stood firm on the provision requiring milk companies to put up labels warning that their products "may" contain life-threatening bacteria like "enterobacter sakazakii" and "salmonella."

The provision was consistent with the findings of experts from the United Nations' Food and Agriculture Organization and the World Health Organization, he told Donahue in the letter.

The new alliance hoped to boost the government position by campaigning for breastfeeding through its member organizations scattered around the country, according to Fernandez, executive director of the advocacy group Arugaan.

Among the members are the Action for Economic Reform, Zoto Community-based Health, Popular Education for People's Empowerment, Medical Action Group, and the Philippine Rural Reconstruction Movement, she said.

"We are ready to transform bottle-feeding moms to relactate, bringing back the power to breastfeed especially for babies aged below six months," she wrote in an e-mail to the Inquirer.

Several studies around the world apparently show the inherent efficacy and advantage of breast milk over infant formula products.

Dr. Jean Marc Olive, WHO country representative, earlier briefed a congressional committee on the benefits of breastfeeding. He warned that babies who were not breastfed were 10 times more likely to die of diarrhea, 3.6 times more likely to die of pneumonia, and 2.5 times more likely to suffer from other infections. (PIA) [top]

  prev  next  »|
DAILY NEWS LIST:
»ASEAN eyes common front vs. terrorism
»Cebu summit to bring ASEAN-China free trade zone scheme closer to reality
»Feature: Breastfeeding campaign not a lonely battle
»Troops to 'respect' Ebdane as defense chief, says Esperon
»Military chief welcomes fixed term
»Arroyo security adviser renews terror warning in RP
»Lower House prefers Con-ass mode of Chacha
»Commentary: The final push
»PNP Caraga sees early resolution of convent raid controversy
»PGMA redirects population program thrusts
  prev  next  »|

Philippine Official Gazette | Office of the President | Presidential Communications Operations Office
For comments and feedback, please email PIA Newsdesk
Copyright © 2005 Philippine Information Agency
PIA Building, Visayas Avenue, Diliman, Quezon City 1101 Philippines