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PIA Press Release

Feature: Longest-running music festival in Region XI

Davao City (23 January) -- For two years now, Ms. Alma L. Uy, President of Tagum City Council of Women has been working hand in hand with the City Government of Tagum as well as with other Non-Government Organizations and the private sector in the realization and revival of the Musikahan sa Tagum. Because of their consolidated effort, Musikahan was widely received not only by the Tagumenos but also throughout Mindanao.

This year, they came up with a decision to change the dates of the celebration of the Musikahan, instead of having it in March during the Araw ng Tagum Celebration, it will be done earlier on February 21-27, 2007 so that the participants (mostly graduating students) will not be disturbed during their review for aptitude exams for the month of March. It was decided that the Araw ng Tagum Celebration would be a separate affair.

The objective of the Musikahan is to celebrate the wealth of talents and the richness of the music traditions; to showcase the Filipino excellence in the Music--- traditional, popular, folk or contemporary; to generate support for students and the youth in enhancing their skills in music performance; promote Tagum City as the Music Capital in the Mindanao Region. It aims to incorporate music in education, music and wellness, music and industry, music and governance.

The Tourism Council is also trying to make a difference for the upcoming Musikahan by organizing special occasions like inviting conventions, seminars, lakbay-aral, and educational tours to be held in the city. It includes the doubling of prizes for the various competitions during the Musikahan to encourage more participants within and outside the city.

With over P2 million worth of prizes for outstanding performers and with nine categories of Music Competition, we can say that it will be the grandest and longest-running festival not only in Region XI but also in Mindanao.

The festival will have daily concerts at the park and we can expect Mindanao-wide participation of music artists graced by 3,000 to 4,000 audiences daily for seven days.

The Tourism Council is also planning to forge a linkage with the media network to improve the access to possible sponsors and benefactors and to widen information dissemination for larger spectators of the events. In view of this, they exerted tri-media efforts through placement, press releases and features, printing and distribution of materials, hosting of press conference and media services.

In building the tri-media placement, they will be requesting the service of two possible local media partners (newspaper and radio). They have also two regional newspapers and one AM and FM Stations, two leading newspapers and one magazine and the services of a Regional TV Network.

Moreover, the Musikahan sa Tagum will be the opening salvo for the Mindanao Regional Festival ahead of the Caracoles Festival of the Island Garden City of Samal City and Kadayawan Festival of Davao City. For more information, please contact Ms. Alma L. Uy, Chairperson of the City of Tagum Tourism Council or the Musikahan Festival Secretariat, City Tourism Office, Tagum City Hall Tel +63 (084) 218 6218; +63 (084) 218-4727 Telefax +63 (084) 218-4506 or email at: You You ma-4952 and Hazel (0927) 433-7097. (Arvin Travilla/PIA XI) [top]

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