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PIA Press Release

DTI gears up for 3rd Visayas-wide OTOP Fair in Cebu on Nov. 12-16

Cebu City (28 October) -- It's three times the charm as the Visayan leg of the One Town, One Product (OTOP) Philippines holds its 3rd annual fair at SM City Cebu Atrium this November 12 to 16, 2008.

This five-day trade fair will display a wide array of exciting homegrown products from Central Philippines dubbed "Distinctly Visayas", according to the Department of Trade and Industry (DTI), the marketing arm of the OTOP.

From souvenir items, novelty items, gift items, home decors, natural fiber, processed food, footwear to wearables, the OTOP fair aims to promote native goods from the Visayan islands.

The Visayas Region composed of Regions 6, 7 and 8 have joined hands to come-up with this fair to provide opportunities for budding entrepreneurs and develop a new culture of local pride.

It is the third time the three regions of the Visayas have come together to form a united front, a Supra-region, complementing each other through the sheer diversity of each region's products and tourist destinations that have captured more than half of the country's foreign visitors in the country.

The OTOP Visayas Island Fair is an activity that aims to highlight the OTOP program, a flagship project of President Gloria Macapagal-Arroyo with the Local Government Units (LGUs) as the implementing arm.

The OTOP Philippines project is a government program to strengthen countryside development by promoting entrepreneurship and creating jobs.

This marketing event also aims to generate significant sales; train producers in dealing and negotiating with local and foreign buyers and exporters and develop new exporters from among the participants.

Under the OTOP, LGUs take the lead in identifying, developing and promoting a specific product or service, of which their areas have specific advantage.

The chief executives of each city and municipality have the task of consolidating services needed by industries to develop as a trademark for their respective localities, the DTI explained.

OTOP-Philippines provides a comprehensive assistance package through a convergence of services from LGUs, national government agencies and the private sector. This includes business counseling, skills and entrepreneurial training, product design and development, appropriate technologies and marketing.

The DTI said the OTOP-Philippines is designed to support micro, small and medium enterprises (MSME's) in the manufacturing and marketing of distinctive products and services to a much better level and achieve measurable results. (DTI-7) [top]

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