DOT pushes to attain year-end target
Manila (19 November) -- Despite reactions to the new slogan, the Department of Tourism (DOT) is in high hopes in attaining its target at the end of the year.
DOT Secretary Alberto A. Lim revealed the industry's high performance for the first seven months of the year. Lim said hopes are high in attaining our year-end target of 3.3M visitors.
Currently, visitor's arrivals have already reached to 2.3 million, registering a 14.99% growth rate over the same period last year. Interestingly, all top markets also manifested an uptrend.
Lim added that November and December figures are expected to go on the rebound as historical peak periods despite the slowdown in the previous months following the hostage taking incident.
Based on statistical data, all months have shown increases with July and August indicating the highest growth rates of 24.6% and 22.1%, respectively.
The optimism is strong as promotional efforts have been sustained in the major international markets through participation in significant institutional travel and consumer fairs, as well as through travel trade and media invitational programs.
Meanwhile, the DOT remains unperturbed by the recently issued travel advisories of some foreign countries to the Philippines.
The Department of Tourism assured the safety and security of local and foreign visitors to top tourist destinations in the country. Police and military authorities have already taken precautionary measures and doubled efforts to ensure safety of tourists. (PIA-MMIO) [top]