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PIA Press Release

Bohol seen to benefit as Chinese tourists step in

by Rey Anthony Chiu

Tagbilaran City (3 December) -- BOHOL, along with new Philippine marketed destinations will tend to get the most of it from the bulk of Chinese guests coming in.

This as the Department of Tourism (DOT) further intensified its campaigns in China.

DOT has accordingly added new Philippine tourist attractions in line for next year. China is considered the Philippines' fastest-growing market, with an average increase hitting almost 200 percent over recent months, DOT records say.

In the latest arrivals statistics, China has posted a growth rate of 186.4% for the month of September 2005 as compared to same period last year.

China has consistently recorded a growth rate of almost ten times than its usual average and six times faster than any of Philippines' other source markets in the past year.

Years ago, the Philippines, specifically Bohol cushioned the deluge of Korean and Japanese tourists, the region's strongest economies who entertain tourism and travel as a worth spending past time.

Soon to be included in the list of tourist destinations advertised to Chinese travelers are Subic, Davao, and the New Manila with its new upbeat look, DOT said.

A year ago, Bohol Governor Erico Aumentado has reportedly arranged for direct flights from China to help facilitate Asian foreign travelers a hassle-free vacation here.

In addition to that, the country is putting up marketing offices in two of China's key cities. It opened tourism offices in Beijing and Shanghai.

Consequently, familiarization trips for tour operators and the media; and extensive broadcast and print ads have been sources of information on the country and its sights.

The Philippines has participated in numerous travel fairs, wherein diving and golf; wellness and spa; and incentive travel and tourism-related investments were showcased. These in turn have recorded overwhelming response from the Chinese community.

Just before the year draws to a close, the DOT will again embark on another venture as they join the 7th China International Travel Mart (CITM) 2005 at the Kunming International Convention and Exhibition Center.

CITM 2005 is deemed to be yet another potent platform that will help promote the islands as premier destination.

With almost tens of thousands of visitors, over 1,500 high-quality buyers, and more than 60 countries from all over the world participating, new business opportunities for everyone is indeed a huge possibility.

With the new prospect, Bohol is still putting up more facilities and establishments to cater to a growing market, which DOT Secretary Ace Durano projecting 5 million guests in 2006. (PIA) [top]

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